Shadow Rose Herbs & Co.
Website – https://shadowroseherbsco.com/
So for the past few weeks, I have been working on and building up a new “business” venture. I say “business” because while yes, I will be selling herbal remedies, it is also something I am creating to hold space for those of us with deeply rooted trauma and to facilitate that healing.
Shadow Rose Herbs & Co was born a few weeks ago when I wrote down a list of 8 different business names. I then showed that list of names to a handful of people and asked them to pick the one that stood out the most and/or fit me the most. Every single person picked Shadow Rose. It, ironically, was the very last name on the list. It was the name I had written down after about 10 minutes of just staring at the list waiting for the last name to come.
My relationship with the rose has been tumultuous. I used to love the look of roses when I was a child, and the very first flower my partner ever gave me was a singular white rose. When we finally got to go on our first official date, he brought me a dozen white roses. But, the moment he walked in the door, my mother grabbed the roses and said “oh are these for me??” I was made fun of for liking roses – “you just like them because everyone likes roses.” I decided I kind of really hated roses.
But, the rose has continued to show up for me. Dried rosebuds was the first dried herb I ever purchased. It was the first thing I knew I needed to add to start creating my dried herb pantry. Then two months ago, I attended the Red Tent and the entire ceremony was about roses. That’s when I finally started giving in to the incredible depth of beauty AND darkness roses hold.
Whenever I started into creating a new space – whether that be a new blog, business idea… – the name is always first for me. The name is the foundation on which I start building. A month ago, 4 different people asked me multiple times why I wasn’t making and selling the herbal remedies I was using on myself and for my family. This came after several other people had asked me the same thing last year. With my health finally being a place where it’s not at the forefront of my mind, and my job has cooled down as well, I felt like it was time to start really pushing forward with opening an herbal shop.
So why the name I chose?
I was struck by how much darkness and shadows roses hold. Sure, you have the beautiful bloom and almost everyone just sees that, but have you seen the thorns? Have you see how intensely protective the rose bush can get? The thorns make it impenetrable, impossible to enter to the center of the plant. It is said there is lore of the rose being a symbol of carrying secrets. The rose holds a lot of history in legends and lore from many cultures.
The Shadow part of the name has to do with the darkness of the thorns but also symbolizes the darkness and shadows I carry being the survivor of childhood sexual abuse and childhood trauma. That is a massive part of me and one of the things I hope to do with Shadow Rose is create a safe space and products for supporting healing that kind of trauma.
Rose is to present the beauty and light that the blossoms bring to anyone who sees the rose. The vibrancy of different shades and sizes of roses. The rose is a multi purpose herb – the petals and buds are incredible to work with, but when the rose blooms die and form rosehips, this is another part of the plant equally beneficiary.
Roses aren’t just about beauty. Roses represent love, faithfulness, warnings, darkness, shadows, perseverance; roses are good for soothing and support heart grief, and bring peace with their scent.
I am still working with a sister on creating the logo for Shadow Rose Herbs & Co, but I do have an Etsy Pattern shop up and running, and a few products already ready for purchase!